The Anambra state government, through the Anambra State Signage and Advertisement Agency (ANSAA), has announced new permit fees for political parties and candidates seeking to conduct outdoor campaign activities ahead of the 2027 general elections.
Under the new framework, presidential candidates will pay ₦50 million for campaign permits, while senatorial candidates are required to pay ₦20 million. House of Representatives candidates will pay ₦5 million, House of Assembly candidates ₦1.5 million, local government chairmanship aspirants ₦2.5 million, and councillorship candidates ₦100,000 before engaging in outdoor political campaigns in the state.
The disclosure was made on Friday during a press briefing in Awka by Chika Ngobili, the assistant general manager of ANSAA who said the move was designed to regulate outdoor political advertising and ensure orderliness ahead of the elections.
Ngobili explained that the guidelines were introduced to manage campaign-related visual materials and prevent environmental disorder, noting that the agency operates within its legal mandate to regulate signage and outdoor advertising in the state.
He said, “The permits cover the deployment of campaign materials and activities including posters, public address systems, branded vehicles, banners, fliers, buntings, T-shirts, caps, street storms, campaign booths, rallies, and other related promotional materials within approved locations across the relevant electoral areas in the state.”
He added, “The guidelines were issued in line with the regulatory framework governing political campaign activities in Anambra State and ahead of the official lifting of the ban on campaigns by the Independent National Electoral Commission.” Independent National Electoral Commission
According to him, ANSAA is legally empowered to regulate outdoor advertising, protect public infrastructure, maintain environmental aesthetics, and generate revenue for the state.
He further stated, “The agency is formally informing political parties, candidates, advertising practitioners, media organisations, and the general public about the Out-of-Home Promotions and Visual Campaign Guidelines for the 2027 general elections in Anambra State.”
Ngobili also stressed the importance of compliance and orderliness in campaign activities, adding, “We hereby formally notify all political parties and candidates participating in the 2027 general elections in Anambra State of the mandatory requirement to obtain campaign permits from ANSAA before commencing campaign activities involving out-of-home visual promotions, rallies, branded materials, public address systems, and other outdoor promotional activities.”
He warned against the destruction of campaign materials, stating, “We appeal to all political parties, candidates, their supporters, and members of the public to be considerate of other users of advertising and visual promotion spaces across the state and refrain from destroying, removing, or defacing campaign materials belonging to opponents.”
Ngobili added, “Such actions are unlawful and contrary to the principles of peaceful democratic engagement. No political party, candidate, individual, or support group is permitted to erect billboards or advertisement structures in any part of Anambra State except through duly registered and licensed advertising practitioners recognised by Advertising Regulatory Council of Nigeria (ARCON) and authorised by ANSAA.”
He further cautioned against indiscriminate placement of campaign materials, saying, “We are also cautioning against the indiscriminate pasting of posters on public buildings, road signs, bridges, flyovers, drainage channels, public monuments, utility installations, schools, hospitals, and other prohibited locations across the state.”
According to him, enforcement teams will monitor compliance throughout the campaign period, and defaulters will face sanctions under applicable state laws.
“ANSAA enforcement teams will monitor compliance throughout the campaign period, while violators of the guidelines will face sanctions in accordance with the laws of Anambra State,” he said.
Ngobili urged political actors to conduct their campaigns peacefully, noting that elections should not be treated as a “do-or-die affair,” while also calling on the media to support efforts aimed at ensuring an orderly electoral environment.
