The executive head of MultiChoice West Africa’s content and West Africa channels, Dr. Busola Tejumola, stated her excitement about the event in advance and noted that the award ceremony has grown significantly in popularity and prominence since it began in 2013.
The Cultural Day event kicks off the 10th Africa Magic Viewers’ Choice Awards (AMVCA) schedule on Friday, May 10, 2024.
On Saturday, May 11, the Cultural Day event will formally begin the schedule of events leading up to the Award Night.
The executive head of MultiChoice West Africa’s content and West Africa channels, Dr. Busola Tejumola, stated her excitement about the event in advance and noted that the award ceremony has grown significantly in popularity and prominence since it began in 2013.
“The 10th edition of the AMVCA represents a significant milestone in our journey to celebrate African talent and creativity. This year’s edition celebrates a decade of excellence in African cinema and television.
As we prepare to mark this momentous occasion, we look forward to honouring the incredible contributions of filmmakers, actors, and industry professionals who continue to inspire and entertain audiences across the continent and beyond.”
The 10th AMVCA will see winners emerge from 25 categories comprising 16 non-voting, 9 audience voting categories, and recipients of 2 recognition awards – Lifetime Achievement and Trailblazer Awards.
Sponsored categories include Best Lead Actor and Actress categories, sponsored by Verve and Quickteller respectively, the Best Movie, Best Digital Content Creator, and Best Indigenous Africa Magic Originals categories sponsored by Amstel Malta, and the Best Director category sponsored by Martell. MTN sponsors the Best Short Movie category, and the Best in Cinematography category is sponsored by TECNO, while the Best Unscripted M-net original and Best Writing TV Series categories are sponsored by Indomie.
The Cultural Day event will feature musical performances and special cultural presentations. The award night will see the return of IK Osakioduwa as host and live performances by talented music stars.
The Award Night will air live on May 11 on all Africa Magic channels on DStv and GOtv, starting from 4 pm WAT.
The tenth edition of the Africa Magic Viewers’ Choice Awards is brought to you by Africa Magic in association with MultiChoice, with Amstel as the headline sponsor, and tactical sponsors Pepsi, Promasidor and Martell. Other sponsors include TECNO, Hypo, Supa Komando, Interswitch, Tiger Beer, MTN, Indomie, and Nivea