Veteran Nigerian music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has revealed his major challenge with singer Ayra Starr and other Gen Z artists on his record label.
NOP NIGERIA reports that in a recent episode of the ‘Who’s In The House’ podcast, Don Jazzy lamented that his major challenge with dealing with Gen Z artists is their reluctance to promote their music passionately on their social media pages.
According to the Mavin Records boss, many of his artists are adamant about flooding their pages with their music content because they are more concerned about the aesthetics of their social media pages.
Don Jazzy disclosed that the issue sometimes causes disagreement between him and his artists, especially Ayra Starr.
The music executive urged artists to always showcase their work online whenever possible.
He said, “I fight with my artists all the time because of their reluctance to post their music content on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told GenZ that it is not okay to post your work excessive on social media. They want to keep a clean page and don’t want to post or promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome.”
