The book: “Storytelling that Gets Your Personal Brand Noticed (2026, RH Publishing Services),” is authored by Adebisi Adetunji. Adebisi is a personal development and career clarity coach, media and development communications specialist with over 20 years experience. She is the founder of Evolve, Modify & Grow, Debisibusybee Media, and Everything Audio Theatre Academy. She is a master storyteller with a knack for empowering individuals and organisations to gain clarity, build confidence, and achieve growth through impactful communication and strategic messaging.
She has authored many books, including: Undaunted: The Journey and Lessons of 20 Years of Media Practice (2022), and Fighting Fibroids: My Bold Step to Hysterectomy (2024).
It is a seven-chapter, 68-page book designed to teach how to use personal experiences and stories as leverage in projecting one’s personal Brand and to connect with people. It is predicated on the author’s personal experience and offers case studies and templates for practice.
In the author’s preface, Adebisi, fondly called Coach AA, writes that undertelling our stories may sometimes rob us of opportunities as we may struggle with how to garner visibility, thus underselling ourselves. So she sets out in this book, a 10-step practical guide, and shares content crafting tips to help us announce our personal brand and stand out. The book is also conceived to help people who have difficulty in self-definition. Essentially, readers are guaranteed to learn how using stories impact personal brands and enhance results as professionals, service providers or for product market expansion.
The first chapter discusses the concept of storytelling. Tagged The Power of Storytelling, the author states that storytelling matters because stories shape perceptions about us and our brands, and it helps to build trust and etches us in the memory of those who cross our path. This is why storytelling is the greatest personal branding asset. Yes, it portrays authenticity, projects values, capacity and credibility.
In the second chapter, Coach AA writes that to craft your story and make it compelling, you have to identify the core of the story.
She states that there is a need to discover key or standout moments that really define your brand. Identifying the key experiences and strength gives bite to the story and shape the narrative. In fact, sharing vulnerable moments in our story makes it authentic and believable. In other words, one can have stories to tell and fail to attract the needed effects and impacts if one is not strategic about establishing the core and pivotal angles. To be authentic, the author states that the storytelling must include sharing “what did not go right” too, including honestly detailing the obstacles and challenges which “make your story relatable.” (P16)
She concludes the second chapter by laying out the critical framework for crafting compelling narratives. But it does not generate the needed effect and impact if the storytelling is not transmitted with the right and appropriate channels and tactics. That is the focus of the third chapter. The chapter is predicated on the fact that social media bios and online profiles are potent billboards for telling your story. But then, they have to be crafted in ways that capture attention and project your brand. The author thus recommends (p28) that readers should establish their presence on any social media platform of their choice. “As a professional, it is beneficial to be on LinkedIn and any other platform of your choosing.”
In this chapter, Adebisi shares examples of social media bio and analyses them to pinpoint their high points for reference of the reader, and makes suggestions on how her readers can draw up compelling, captivating, visual, concise and engaging bios and profiles of their own. In addition, she highlights how to take advantage of networking opportunities “to tell your story in person when you meet people at events, workshops or programs.” This is also followed by tips on establishing digital connections and elevator pitches, on social media and professional platforms. The rest of the third chapter contains how to choose formats for content creation in personal storytelling, the author’s tested tips, templates and tasks.
The author also discusses how knowing your available tools will enhance excellent storytelling, including specifically, AI tools – their advantages and disadvantages, and rules that must be followed when deploying them for your purpose. These and more are contained in chapter four of the book, Storytelling that Gets your Personal Brand Noticed.
The author issues some cautionary notes though. Self doubt and imposter syndrome may lurk around your mind as you set off on the journey of executing your storytelling plan. But falling back on her own experience, the author gives tips on how to overcome these challenges and forge forward. This is the concern of chapter five. The author writes that avoiding the distraction of comparing yourself to others is a strong motivation. Overcoming this by focusing on your own story, how you want to tell it, when you want and how much you want to tell is key to successful implementation. Consistency in engaging your audience is critical to standing out as well.
The rest of the book is given to different case studies, sample stories, exercises and tips on poise and positioning.
All chapters of the book are ultimately engaging, challenging, and prodding as you move from page to page. Indeed, the author brings her 20 years of cross-sector experience to make this book, drawing also from her day-to-day coaching sessions. I am thoroughly educated and richly enlightened reading the book. It is a must-read for all persons and corporate bodies that desire to use storytelling to maximum advantage.
. Olatunbosun can be reached via 0802-351-7565 (SMS and WhatsApp only) and [email protected].
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