Vitel Wireless has expanded its entry into Nigeria’s telecom market with the launch of a non-expiring data service, a move the company says is aimed at addressing long-standing consumer concerns around data loss and pricing fairness.
The product, branded “Data Wey No Dey Expire,” allows subscribers to retain purchased data until it is fully consumed, eliminating the time restrictions that typically apply to internet bundles in the country.
Speaking at the official launch of the product in Lagos, the Chairman and Chief Executive Officer of Vitel Wireless, Engr. Kenneth Emeka Nwabueze, said the initiative was designed to deliver greater flexibility and value to Nigerians already facing economic pressure.
He said the company’s position is that once users pay for data, they should be able to use it at their convenience, without the risk of losing unused balances to expiry timelines.
Nwabueze criticised conventional data pricing models, describing many of them as confusing and restrictive. He pointed specifically to bundles that require usage within limited time windows, including late-night periods, arguing that such offerings are impractical for many Nigerians.
He further noted that daily data pricing across major operators tends to reflect the true cost of data, while larger bundled plans are often structured in ways that can lead to inefficiencies for consumers.
As part of its market entry strategy, the company announced the distribution of free eSIMs to prospective users. This, he said, allows customers to try the service alongside their existing mobile lines without the need to switch networks entirely.
He noted that most modern smartphones now support eSIM functionality, making adoption easier for a growing segment of the population.
Beyond the non-expiring data proposition, Nwabueze outlined the company’s innovation-driven roadmap, revealing plans to introduce specialised data bundles tailored for specific platforms such as WhatsApp, YouTube and Netflix. These bundles, he said, will also operate without expiry limits.
Vitel Wireless operates as a Mobile Virtual Network Operator, leveraging existing telecom infrastructure to deliver its services.
