1 / 10BMW’s Alpina Push: BMW has revealed the Vision BMW Alpina concept at the 2026 Concorso d’Eleganza Villa d’Este in Italy, giving the clearest indication yet of how the Alpina brand will evolve under BMW ownership. Alpina was fully integrated into the BMW Group earlier this year following BMW’s 2022 acquisition. The concept previews a new ultra-luxury positioning for Alpina, which BMW plans to place between its core lineup and Rolls-Royce offerings.
2 / 10First Model Confirmed: BMW has confirmed that the first production model under the new BMW Alpina brand will arrive in 2027 and will be based on the latest 7 Series. The company says the Vision BMW Alpina sets the design and engineering direction for future models, although the concept itself is not planned for production. BMW is also preparing additional Alpina variants for larger luxury models, with the X7 expected to follow the 7 Series.
3 / 10Big Luxury Statement: The Vision BMW Alpina is a large two-door grand tourer measuring 5.2 metres in length and featuring a 2+2 seating layout. The concept combines coupe-like proportions with a roofline designed to maintain rear passenger space. BMW says the car is intended to reflect Alpina’s long-standing philosophy of combining long-distance comfort with high-speed performance, a principle established by Alpina founder Burkard Bovensiepen in the 1960s.
4 / 10Shark Nose Returns: The front design features a modern interpretation of BMW’s shark-nose styling along with a redesigned kidney grille inspired partly by the classic BMW 507. The grille incorporates concealed air channels to cool the V8 engine. Slim headlights include illuminated crystal elements, while warm white lighting is used for the daytime running lights and grille illumination instead of the cooler white tone commonly seen on modern BMWs.
5 / 10Classic Alpina Cues: BMW has retained several signature Alpina design elements on the concept. These include the elliptical quad exhaust setup, the traditional 20-spoke wheel design and subtle deco-line graphics running along the body. The stripes are painted beneath the clear coat rather than applied as decals. The concept rides on 22-inch front wheels and larger 23-inch rear wheels, continuing Alpina’s focus on distinctive grand tourer proportions.
6 / 10Cabin Gets Overhaul: Inside, the Vision BMW Alpina features a four-seat layout separated by a full-length centre console extending through the cabin. The dashboard architecture is closely related to the latest BMW 7 Series and includes BMW Panoramic iDrive, a full-width display arrangement, a passenger-side screen and a panoramic head-up display. A large glass roof extends from the front pillars to the rear section of the car.
7 / 10Premium Details Inside: BMW says the interior uses full-grain leather sourced from suppliers in the Alpine region, paired with open-pore wood, machined metal trim and crystal-finished controls. The cabin follows a two-tone theme, with darker materials above a six-degree design line and lighter materials below it. Rear passengers also get Alpina-branded crystal glasses and a glass bottle integrated into a self-deploying illuminated mechanism within the centre console.
8 / 10Comfort Takes Priority: The concept introduces a new Comfort+ drive setting developed specifically for Alpina models. BMW says the setup delivers a softer and more refined ride than the standard BMW Comfort mode while maintaining high-speed stability. Heritage blue and green accents appear throughout the digital interface, and the panoramic display graphics include an Alpine landscape based on the mountain range visible from Alpina’s headquarters in Buchloe, Germany.
9 / 10V8 Still Stays: Powering the Vision BMW Alpina is a front-mounted V8 engine tuned to produce Alpina’s signature deep exhaust sound. BMW has not released detailed technical specifications, but reports indicate future production models are likely to use a version of BMW’s 4.4-litre twin-turbocharged V8 engine without hybrid assistance. Alpina-specific chassis tuning and Comfort Plus suspension settings are also expected to remain part of future production models.
10 / 10BMW’s Luxury Gap: BMW says Alpina will fill the space between standard BMW models and Rolls-Royce vehicles in its global portfolio. Company executives have pointed to strong global demand for ultra-luxury cars, particularly in markets such as China, as a reason for expanding Alpina’s positioning. BMW Alpina head Oliver Viellechner also confirmed the brand is studying an electric performance model, though the immediate focus remains on combustion-engined luxury cars with limited production volumes.
