Meet Ferrari Luce — a five-seat, four-motor EV with over 500 km range, shaped by Jony Ive | In pics

1,000HP Electric Beast: The Ferrari Luce uses four electric motors, one powering each wheel, and produces more than 1,000 horsepower. Ferrari said the car can accelerate from 0 to 100 kilometres per hour in 2.5 seconds and reach a top speed above 310 kilometres per hour. The vehicle uses a 122-kWh battery built on an 800-volt architecture, supports charging speeds up to 350 kW and offers a driving range of more than 500 kilometres.

Ferrari’s First Five-Seater: Ferrari said the dedicated electric platform made it possible to create the brand’s first five-seat production car. The Luce includes four doors and a 600-litre trunk, giving buyers more practicality than Ferrari’s traditional sports cars. The company positioned the model closer to a high-performance electric grand tourer than a two-seat supercar, while still maintaining limited production volumes and premium pricing to preserve exclusivity.

Apple Design Influence: The Luce was developed with LoveFrom, the design collective led by former Apple design chief Sir Jony Ive and designer Marc Newson. Ferrari said the collaboration introduced a new design language centred on smooth surfaces and a shell-like glass structure extending below the belt line. The exterior differs from Ferrari’s earlier muscular styling and includes the largest wheel sizes fitted to a series-production Ferrari road car.

Inside The Luce: The cabin combines physical controls with digital displays developed alongside Samsung Display. Ferrari used materials including leather, recycled anodised aluminium and Corning Gorilla Glass throughout the interior. The company said the audio system includes 21 speakers and 24-channel amplification. Ferrari also retained mechanical buttons, dials and switches to balance touchscreen features with the driver-focused layout associated with its existing models.

Ferrari’s Sound Challenge: Ferrari spent five years and around 40,000 kilometres testing the Luce’s sound system to address concerns around silent electric performance cars. Instead of imitating a combustion-engine note artificially, the company developed a system that captures vibrations from the electric motors and processes them into amplified sound. Ferrari said the system changes output depending on driving modes and paddle inputs, while external speakers project sound outside the vehicle.

High-Stakes Strategy Shift: The Luce arrives as Ferrari faces pressure to balance electric technology with the combustion-engine models that remain central to its brand identity. Ferrari’s 2030 strategy reduced the expected share of fully electric cars in its lineup to 20%, while hybrids and combustion-engine vehicles are expected to account for the remaining sales. Ferrari said electrification is intended to expand design and engineering possibilities rather than fully replace traditional engines.

Rivals Slow EV Plans: Luxury carmakers have struggled with weak demand for high-end electric performance vehicles, prompting Lamborghini to delay its first EV and Porsche to expand combustion-engine plans. Ferrari said the Luce targets buyers interested in advanced technology and new driving experiences, including customers in markets such as China, where EV adoption is already widespread. The company also said controlled production and scarcity remain central to protecting pricing and exclusivity.

What Ferrari Executives Said: Ferrari Chairman John Elkann said the Luce reflects the company’s decision to lead the next phase of automotive technology rather than react to industry changes. Chief Executive Benedetto Vigna said Ferrari aimed to combine electric technology with the driving emotion associated with the brand. Ferrari executives described the Luce as a new segment for the company and a major test of whether electric performance can sustain Ferrari’s exclusivity, pricing power and customer appeal.