Popular comedian and singer Carter Efe has sparked reactions online after opening up about his experience in the music industry and why he decided to distance himself from it.
Speaking in a viral video, Carter Efe described the music industry as “very devilish,” while explaining that he initially believed making music was as simple as recording songs and enjoying public attention.
According to him:
“I ran away from music because the industry is very devilish. I thought once you drop a song, you can just go outside and dance to it.”
The entertainer further claimed that he later discovered issues surrounding revenue sharing and earnings from music distribution.
“Next thing, Spotify sent me a full letter saying I wouldn’t even be getting 10% from my song.”
His statement quickly triggered debates online, with many Nigerians questioning whether Spotify was truly responsible for the alleged revenue arrangement.
Reacting to the viral clip, @yourfaveeeeeee accused blogs of misleading people with captions.
“You always write misleading captions. Where did he mention Spotify?”
Another user, @SMYGOOFFICIAL, questioned the structure of the alleged agreement.
“That’s a lie. What’s Spotify’s business with your revenue? Or you don’t own the project.”
Similarly, @hydee_blizzo suggested the issue was more likely connected to a distribution company rather than Spotify itself.
“It can’t be Spotify, it’s probably his distribution company.”
Some users, however, sympathized with Carter Efe and noted that the music business is often more complicated than many people realize.
@Table_shaker_ commented:
“Music is not easy.”
Meanwhile, @HardeyDharyorh argued that Carter Efe often tells emotional stories to gain public sympathy.
“This guy sabi construct pity story ehn. He knows what Nigerians want to hear.”
Others simply expressed confusion about how music earnings work.
@roman999rave wrote:
“Wait so I go write music finish Spotify go give me 10% if I earn 1m from the song?”