- Music executive Don Jazzy, known for Mavin Records, refutes claims of favoritism in artist promotion.
- He emphasizes that it is illogical for a record label to invest in an artist and then neglect them.
- His comments were made during an episode of the Crea8torium podcast.
Music executive Michael Collins Ajereh, popularly known as Don Jazzy, has dismissed claims that Mavin Records gives preferential treatment to certain artists over others when it comes to promotion and opportunities.
Speaking on a recent episode of the Crea8torium podcast, the producer argued that it does not make sense for a record label to heavily invest in an artist and then deliberately neglect them while focusing on another.
He explained that artists within Mavin Records who are less active or release fewer songs are often responsible for the pace of their careers, rather than the label being to blame.
Don Jazzy also suggested that feelings of imposter syndrome and overthinking contribute to perceptions among some artists that they are being sidelined, even when that is not the case.
“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously, invest in people to make us and themselves money.
“So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision. If the artist has 1 million songs and they want to release them, we can release them. Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things. But there is no such thing as prioritising one artist over another,” Jazzy said.
