We, as a responsible media organisation committed to the principles of fairness, accuracy, and public interest journalism, wish to clarify the intent and context of our recent publication concerning Strategic Effects Media.
The report was based on concerns and allegations raised by several journalists and media practitioners regarding media engagement arrangements linked to Strategic Effects Media. It is important to emphasise that the publication did not reach any definitive conclusion, nor did it accuse Strategic Effects Media, its management, or any associated individual of wrongdoing. Rather, it presented perspectives and concerns expressed within sections of the media community, while clearly stating that no formal wrongdoing had been established.
The Press Nigeria recognises and respects the significant role played by Strategic Effects Media in Nigeria’s public relations and communications industry. We also acknowledge its longstanding professional relationships with journalists, publishers, and corporate organisations.
Furthermore, we note the company’s position that its operations are conducted professionally, transparently, and in accordance with established industry standards. Strategic Effects Media has also clarified that media engagement arrangements are determined by specific client requirements and campaign objectives.
If any aspect of our report conveyed an impression inconsistent with our intention to present the issues in a balanced, objective, and responsible manner, we sincerely regret such an interpretation.
Our objective remains to reflect stakeholder concerns and to contribute meaningfully to constructive dialogue within the media and communications industry.
Signed
The Press Nigeria
