Popular streamer and content creator Peller has responded sharply to Nigerian rapper Ycee following his recent comments criticizing what he termed “Peller culture” in the country.
In a viral interview, Ycee expressed concern that Nigerian society is increasingly moving away from valuing academic achievement. He argued that many young people now believe they can achieve fame and wealth by engaging in what he described as “foolish content” online, as such posts tend to generate views, engagement, and income.
Peller, however, was not impressed by the remarks, especially those that appeared to reference him directly. He questioned the rapper’s stance and the perceived disrespect toward digital creators.
“Some OGs don’t deserve respect. This kind Ycee man, now see wetin elderly man dey talk. You people bring music promotion to the so-called olodo, na the same people una dey promote and beg with small money,” he wrote.
He went on to argue that many artistes who criticise content creators still depend heavily on influencers and streamers to promote their music and increase their visibility.
According to him, content creators now play a major role in the entertainment ecosystem by helping musicians reach wider audiences through social media platforms.
“Na online una sabi give money. When una wan promote music, na still these same people una dey run come meet,” he added.
The exchange has triggered mixed reactions online, with some agreeing with Ycee’s concerns about declining academic values, while others supported Peller’s position that content creation has become a legitimate and influential career path.
The ongoing debate continues to spark conversations about the growing power of social media creators within Nigeria’s entertainment industry.
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