Federal Government said NITOUREY, digital initiative, when operational will create opportunities for filmmakers, content creators, tourism operators, and young Nigerians within the creative ecosystem.
The Minister of Arts, Culture, Tourism and the Creative Economy, Barr Hannatu Musa Musawa in a press conference convened by the Nigerian Tourism Development Authority (NTDA) on Tuesday said this is a commendable Public-Private Partnership initiative that demonstrates the kind of collaboration required to unlock the full potential of Nigeria’s tourism and creative industries.
She assured that the ministry’s commitment to supporting initiatives such as NITOUREY that enhance visibility, attract investment, create jobs, and contribute meaningfully to the diversification of our economy.
Also, the Director-General of NTDA, Ola’ Awakan said the platform represents a forward-thinking approach to tourism promotion, leveraging digital technology, film, and multimedia storytelling to project Nigeria to a global audience.
“Through this initiative”, he said, “we are not merely showcasing destinations; we are curating experiences, shaping narratives, and redefining how Nigeria is seen and experienced across the world.
“We are going to be working closely with travel content creators, filmmakers, actors, screenwriters, and documentary producers, to mention a few, in creating compelling tourism content geared towards marketing Nigeria both to Nigerians and the global community.
“This initiative would not have been possible without the strategic collaboration and creative excellence of our partners, TOURCLIQ Creatives Limited and JM MiSA International Limited, whose commitment, innovation, and shared vision have been instrumental in bringing NITOUREY to this phase,” she said.
